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Tokyo’s legendary Akihabara continues to deliver the goods by way of Toshiba interactive billboards. Hanging outside the Akihabara location of Yodobashi Camera is a huge electronic billboard that uses its real time data access to display on-going matches between game players. Up to 6 players can play against each other per session, and can connect via YouTube, using arrow keys as controllers, or via mobile devices of pedestrians, who can use their keypads as controllers. Each session is a 90-second race where players attempt to draw the most boxes, while searching for Toshiba’s Kirby-esque mascot, Pala-chan.

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Yea I remember some ad agency did that in NYC. Never quite took off though which I suspect is because of the cost involved in setting it up.


Nothing new though.


That’s really cute!



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