Duracell, the battery manfacturer has come out with their very own energy drink. As if Red Bull and Monster weren’t enough, here comes Duracell with their rather unusual metaphor of everlasting batteries and a oversized battery full of jitter juice.

The can, designed exactly like a Duracell battery, is filled with all of the good stuff energy drinks have, caffeine, taurine, B vitamins and sugar. Its good to know there’s no mercury in it. This is a smart marketing strategy and is a great way for Duracell to tap into another market. Who’s next in line for a energy drink, Energizer?

(Via New Launches)