After the launch of Sony’s new e-reader, it seems that everyone is jumping on the bandwagon to create their own. ASUS president Jerry Shen is the latest to announce that they will be releasing their new Eee e-book reader by the end of this year.

This is a very bad time for ASUS to try and make their mark in the e-reader industry. With Sony and Amazon colliding head on, the ASUS Eee e-reader is sure to fall in the shadows, unless it is offered at a low price tag that Sony and Amazon just can’t beat. Rumors have it that MSI is eyeing the reader market as well but it’s obvious that they would compete against ASUS, not the bigger guys. The only way that this could possibly gain some major media spotlight is if they give the e-books at a low price and/or add features that Amazon and Sony don’t offer.

(Via Engadget)