This device was created for those architects out there who just love to stare at their tools all day. The measuring tape watch concept has three criss crossing bands of yellow tape which create what looks like the face of a watch. The minutes run in a vertical line while the hours and date cross behind that on the other two bands of tape. The measuring tape is designed in different colors, the standard yellow and black, all black (which is by far my favorite), and blue with silver and white.

While this would not be one of the easiest watches to read time on, it is a great fashion statement for that architect deep within. After all, it is only a concept and could get smaller and more fashionable in later models. To see some of the other colors, check them out after the break.

(Via Dvice and ixplora)