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AT&T has been offended and its fighting back with filed complaint…against Verizon. Why am I not surprised? It was only a matter of time before AT&T saw the “There’s a map for that” ad and figured out that Verizon was ridiculing their iPhone inspired tag line. Earlier this evening, Engadget reported that the complaint asks for an injunction that prevents Verizon from presenting the blank areas in AT&T’s “map” as areas with no coverage (which is somewhat true).
AT&T’s reason for filing this complaint was because of it mislead customers to believe that areas outside of AT&T’s 3G did not have any coverage which is in fact not true. Any areas that not covered by AT&T’s 3G service is covered by their 2.5G service which is the same, except for its slower data speeds. AT&T asks in the complaint to rephrase the writing on the maps in the ad, to say that AT&T does have coverage outside of these 3G areas. This complaint filed by AT&T is not surprising at all. In fact, they have fought many times before, once earlier this year over Verizon’s claim to be “The nation’s fastest 3G network”. We’ll see how this complaint works out because as of now, the ads are still live on multiple TV channels.
(Via MacRumors)
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