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Is Nokia finally hitting a wall or are they realizing that one big product can do wonders ala the iPhone? Nokia announced that they’re cutting back the number of smartphones they’ll release in 2010 to half, to roughly around 10. This is a different approach from Nokia, the world’s #1 cell phone manufacturer. Nokia is used to releasing 20+ models of phones but this new approach may give them more time to focus on the details of their smartphone division, which is the growing at a rapid pace across the globe.

While it’s definitely a new approach for Nokia, it’s definitely the right path to go. Apple has shown us that you don’t need multiple models to become success. The more models there are, the more problems may arise, especially with developers creating apps for the OS. It’s something the Android OS seems to be facing now, with developers complaining it’s difficult to create applications for multiple OS instead of just one like Apple’s.

While it may not lead to a dip in sales, it shows that Nokia is serious about continuing to stay ahead in a saturated smartphone market.

(Via Engadget)



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2 Comments

Too many models?

Good!
i need a new phone!

any phone out there that nobody wants?! i take it out of your hand ;)

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