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…then join ‘em. Sony stores have been in existence for around several decades, but they have been bland looking places…until now. On March 13th in Nagoya Japan, Sony opened the doors to its first Apple inspired Sony Store.
From its glassy exterior, to its black and white interior design, Sony’s premiere 167 square meter, 2-story shop clearly takes a few cues from Apple Stores (consider imitation to be a homage). Sony, for its own sakes, is hoping that its urbane center will restore some of the luster that the company has lost. Once considered “high-end” and innovative, many of Sony’s big ideas have utterly fallen flat: mini-discs that failed in North America, the PSP go, the loss of television market share to Samsung and other emerging companies, and the somewhat lukewarm Playstation 3 reception, etc., have all contributed to Sony’s mammoth financial losses for consecutive years.
Sony’s store mimicks Apple’s strategy of delivering not just a retail outlet, but an experience and a gathering hotspot for customers and onlookers. I would rather visit Sony’s digs instead of an Apple store because there are notably greater varieties of merchandise at the former –Apple does not sell televisions, Blu-Ray players, gaming consoles, or cameras…at least not yet.

Source: AV Watch
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saranghaesuju on Dec 29, 2011 11:00pm
saranghaesuju on Feb 04, 2012 08:00pm
saranghaesuju on Dec 31, 2011 11:00pm
paperbunnies on Jan 10, 2012 12:00pm
chocolatecream on Jan 08, 2012 08:00pm
chocolatecream on Jan 09, 2012 09:00pm
chocolatecream on Jan 12, 2012 09:00pm
Syndicator on Jan 13, 2012 09:24pm
chocolatecream on Jan 19, 2012 09:00pm
SarangAnnyeo on Jan 07, 2012 06:00pm
That store is looking mighty HOT!