Yesterday, Apple released its first ever commercial for the iPad 2.
Do you remember all those iPad commercials with that funky, upbeat tune that show how innovative and technologically advanced the iPad was? Well, none of that stuff was show in the iPad 2 commercial. Rather than going along the technology path, Apple has chosen to speak in philosophical lores, telling us of what it believes in.
This is what we believe. Technology alone is not enough. Faster, thinner, lighter…those are all good things. But when technology gets out of the way, everything becomes more delightful…even magical. That’s when you leap forward. That’s when you end up with something like this.
I think it’s a nice approach for a commercial. I do believe consumers want to see more technical features shown but hey, it’s Apple and it’s the iPad 2. I don’t think it needs much more than that.