Starting on Black Friday until New Year’s Day, your cellphone may be tracked if you are shopping in at the Promenade Temecula in California, and Short Pump Town Center in Richmond, Virginia. The two malls in the US will track shoppers’ movements by monitoring the signals from their cellphones, which means it can follow their paths from store to store.
The collected data will be anonymous and it will provide information which stores are most popular and what areas might be under-trafficked. US malls have been tracking how crowds move throughout their stores, but this is reportedly the first time that they will use cellphones.
To shoppers who don’t want to be tracked, it seems the only solution is simply by turning off your cellphones. What do you think?