Spotify has recently managed to hit three million paying subscribers after hitting 2 million subscribers two months ago. The three million is reportedly 20 per cent of its active user base in total. This means that the Swedish based digital music service has managed to improve its conversion rate while gaining more users.

By paying the monthly fee, premium users are able to enjoy the service without any advertisements as well as listen on smartphones. The increasing number of the subscribers might be the result of the limits placed on free users after six months.

It seems people are enjoying the service and even willing to pay for it. What about you? Do you use Spotify?

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