Samsung and Apple pass Sony on the Top Brands in Asia list

Campaign Asia-Pacific recently revealed the results of its 2012 Asia’s Top Brands Report with Nielsen, and the results have revealed that Samsung and Apple have passed upSony on the list!

The report is the result of a survey of 4,800 residents from all over Asia, and shows that Samsung is the top brand followed by Apple, Sony, Nestle, and in fifth was Panasonic. Nestle was the only non-electronic company out of the top five!

According to the reports editor, Jolene Otremba, “Samsung’s sweep of the top spot can be attributed to the brand’s dedication to product innovation within a wide range of consumer electronics. The brand’s focus on high visibility marketing and advertising, as well as its commitment to developing brand presence in both new and mature markets has helped to give the brand a boost.”

It is clear that smartphones and tablets have made quite an impact on the list considering Samsung and Apple are now at the top, and why Sony has slipped from the top spot to the no. 3 position.

Source