“Spend what you can afford,” and “You have to spend money to make money” are two cliches that immediately come to mind when I view this chart. Among seven major corporations, only eBay uses more than 1% of its revenue on advertising. Thrifty companies like Google play Scrooge and divvy up a measly .05% of its revenue towards marketing, but then again, when you are Google, the internet runs through you, so who needs to advertise? More »

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In two weeks, Apple’s iPad will be shipping. Advertisers are keen to join in on the hoopla and have committed large advertising dollars into the product. Some people might not be sold on the iPad, but FedEx, Chase Sapphire, Unilever, Korean Air, Fidelity, and Toyota are key sponsors that have put their money into advertising space from various print publications. More »

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From Htcyou: AdMob statistics show that in the fourth quarter of 2009, the iPhone and Android smartphone operating systems accounted for 67% of all online advertisement views. Android marketing share quadrupled from 4% in Q1 to 16% by the end of last year. HTC’s drastically increased spending is part of the reason for Android’s rise. More »

The world of advertising works in mysterious ways, it conforms with our everyday lifestyle, trying to sell us products that we subconsciously believe we need. Think about it, advertising is everywhere, when you turn on your TV, on your computer, lit-up billboards along the highway but did you ever stop to think that there was a point in time when technological advertisements didn’t exist? Even before the radio , a product’s name spread only by word of mouth which is why in the 21st century, with lots of influence from technology, advertising holds much power above consumers. More »

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It doesn’t seem like Twitter will be adopting an advertising scheme anytime soon to bring in revenue. Despite a lack of a revenue model, 20% Twitter users are mentioning brand names and are looking for brand information on Twitter. The research comes out of Penn State’s College of Information Sciences and Technology. More »

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Doesn’t this next video look exactly like the Apple iPhone ads? Looks like Palm is taking a bite out of Apple’s marketing team. More »

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All new phones in the USA will by next year will be able to read 2D codes. In Japan more than 80% of cell phone users access these codes daily. The desire of today’s society, particularly among the younger, more tech-savvy parts of the population, to instantly gain information about a person, place or thing has been termed “infolust” by Trendwatching. (Pictures and more details after the break) More »

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There’s news floating that Amazon is planning to apply for an in-book advertisement patent for their Kindle Devices. Amazon is hoping to subsidize the cost of the e-books through ad sales, making their Kindle device more appealing to consumers. But there are other ways to make this successful for Amazon without consumer backlash. More »

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