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Sometimes when you hear something over and over, you start to believe it. That seems to be the case with Apple when they’re selling their products. Folks over at Apple, including Steve Jobs, believe in their product so much, you hear them using the same words over and over to describe it. Their enthusiasm about the products lead to customer’s believing in their products as well.
If you don’t know what I’m referring to, check out this awesome video of Steve Jobs at the Apple iPod Event last week (after the break). It’ll give you a few chuckles but also make you think about how much Apple believes in their product and how much they want you to believe in it too. More »
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