Posts Tagged ‘secrecy’

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Every year when the iPhone releases, my younger brother wants to know how the whole process at Apple works. I tell him, I have no clue because that’s how Apple likes it. But now I can finally give him an answer, a guide of how Apple functions thanks to Bryan Appleyard of the Times of London.

Mr. Appleyard wrote an article, more like a profile of Steve Jobs without actually ever talking to Steve Jobs. It’s worth noting that Apple had asked the Times of London to not publish the piece a number of times. Whatever the case, it’s a very interesting piece to read. It gives us a glimpse into the mind of Steve Jobs and testimonials from Apple Employees about the culture they work in, a culture so secretive, employees pass through multiple security checkpoints before going to work. Here’s a piece from the article that stands out: More »


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